The hotel content management solution, Pro:Centric Direct, offers editing tools that make it easy to perform service and IP network-based remote management. The Pro:Centric Direct solution enables users to edit their interface & provides customized interface to efficiently manages in-room TVs. The current PCD version provides IoT-based in-room control as well as voice control function through LG Natural Language Processing (NLP).

With a slim design 1.16inch (29.7mm) depth, the UM777H series integrates smoothly into the interiors, delivering a modern impression to guest.

Software-enabled Access Point (Soft AP) is a "virtual" Wi-Fi feature that uses the TV as a wireless hotspot, enabling guests to connect their own devices to the Soft AP. It supports Bridge Mode, allowing administrators to manage in-room Soft AP information such as signal level, Soft AP passwords, etc.

Digital Rights Management (DRM) technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content.

Built-in Connectivity: With Wi-Fi and LAN connectivity, users can easily access online content and services through LG’s webOS 2.3 smart TV operating system.

Versatile Input Options: The TV supports broadcast signals via RF coax and allows connection of local devices like Blu-ray players via HDMI, ensuring compatibility with various entertainment setups.

Audio Flexibility: The TV features built-in 20W stereo speakers and supports external sound connections through 3.5mm, Optical, or HDMI-ARC, providing flexibility for audio setups.

Slim Profile and Mounting Options: With its slim profile, the TV can be placed on a tabletop stand or mounted using optional equipment, offering flexibility in installation.

Pro:Centric Cloud: Enhances CMS solutions and offers various design templates for improved data collection and analytics. The Mobile Application Creator simplifies setting up concierge services on mobile devices for immediate guest responses.

Pro:Centric Direct: Simplifies content management and remote management with simple editing tools and Internet-of-Things-based in-room control. It also supports voice control through LG Natural Language Processing (NLP) and management of on-board apps like Netflix.

SoftAP: Acts as a virtual Wi-Fi hotspot, allowing guests to connect their devices to the TV’s network.

Pro:Idiom: Provides access to premium content with DRM technology, ensuring the rapid and broad deployment of high-value digital content.

Additional Features: Includes AI Picture Pro for enhanced image quality, Game Optimizer for optimized gaming experiences, LG Sound Sync for seamless audio connectivity, web browser for internet browsing, multi-view support for simultaneous viewing of multiple sources, gallery mode for displaying artwork or photos, HDMI-ARC for audio return channel, IoT for internet of things connectivity, USB settings cloning for efficient configuration, Wake on RF and Wake on LAN for remote wake-up, SNMP for network management, HDMI-CEC for device control, and Beacon for proximity-based interactions.